Identifying Barriers and Problems in the Sustainable Supply Chain of the Chicken Meat Industry Using Grounded Theory

Document Type : Research Paper

Authors

1 Department of Agricultural Economics, Agricultural sciences and Natural Resources University of Khuzestan, Mollasani, Iran.

2 Department of Agricultural Economics, Shiraz University, Shiraz, Iran

3 Department of Food Science & Technology, Faculty of Animal Science and Food Technology, Khuzestan Agricultural Sciences and Natural Resources University, Mollasani, Iran

4 Assistant professor, Department of Food Science and Technology, Agricultural sciences and Natural Resources University of Khuzestan, Mollasani, Iran.

Abstract

Fluctuations in the supply of health-oriented and environmentally friendly chicken meat in the market will lead to price fluctuations of this product. By identifying the barriers and problems of the chicken meat supply chain, it is possible to improve the sustainable performance of this industry and prevent price fluctuations. Therefore, in the present study, the barriers and problems were evaluated in the sustainable supply chain of the chicken meat industry. For this purpose, ​​Shiraz County in Fars province was considered. Data were collected through in-depth interviews with experts from the Livestock Support Organization, experts from the Ministry of Jihad for Agriculture, academic researchers and a number of top producers, observation of documents and direct observation of the researcher. Then, barriers and problems of sustainable supply chain were extracted to improve the performance of this system using grounded theory. The results showed that there are five main challenges affecting the sustainable supply chain of chicken meat, including poor performance and lack of logistics infrastructure development (integration of 8 key concepts), marketing problems and barriers in the process of supply chain (integration of 7 key concepts), negative effects of the supply chain of chicken meat on the quality of the environment (integration of 6 key concepts), lack of attention to customer orientation and consumer preferences (integration of 3 key concepts) and low demand for healthy chicken in the country (integration of 4 key concepts). Identifying the barriers and problems of the chicken meat supply chain can guide policy-makers to improve the performance of this chain and realize the supply of health-oriented and environmentally-friendly chicken meat at a reasonable price.

Keywords


Ahumada, O. & Villalobos, J. R. (2009). Application of planning models in the agri-food supply chain: A review. European Journal of Operational Research, 196(1), 1-20.
Allaoui, H., Guo, Y., Choudhary, A. & Bloemhof, J. (2018). Sustainable agro-food supply chain design using two-stage hybrid multi-objective decision-making approach. Computers and Operations Research, 89, 369-384.
Allen, J., Browne, M., Woodburn, A. & Leonardi, J. (2012). The role of urban consolidation centres in sustainable freight transport. Transport Reviews, 32(4), 473-490.
Ambulkar, S., Blackhurst, J. V. & Cantor, D. E. (2016). Supply chain risk mitigation competency: an individual-level knowledge-based perspective. International Journal of Production Research, 54(5), 1398-1411.
Aminifar, Z., Kariminejad, N. and Arabi, M. 2015. Selection and prioritization of sustainability indicators in agricultural supply chain management using AHP method. International Conference on Sustainable Development, Strategies and Challenges Focusing on Agriculture, Natural Resources, Environment and Tourism, Tabriz. (In Farsi)
Ballou, R., Gilbert, S. & Mukherjee, A. (2000). New managerial challenges from supply chain opportunities. IEEE Engineering Management Review, third quarter, pp.7-16.
Barham, J. (2010). Getting to scale with regional food hubs. US Department of Agriculture, Washington, DC, December, 14.
Barrow JK. (2005). Fundamental of Environmental Management. 5th ed. London: Chapman and Hall Publishing. 9-97.
Bask, A. & Rajahonka, M. (2017). The role of environmental sustainability in the freight transport mode choice: A systematic literature review with focus on the EU. International Journal of Physical Distribution & Logistics Management, 47(7), 560-602.
Belaud, J. P., Prioux, N., Vialle, C. & Sablayrolles, C. (2019). Big data for agri-food 4.0: Application to sustainability management for by-products supply chain. Computers in Industry, 111, 41-50.
Bitsch, V. (2005). Qualitative research: A grounded theory example and evaluation criteria. Journal of Agribusiness, 23(345-2016-15096), 75-91.
Bogataj, D. & Bogataj, M. (2007). Measuring the supply chain risk and vulnerability in frequency space. International Journal of Production Economics, 108(1-2), 291-301.
Bryceson, K.P. & Kandampully, J. (2004). The Balancing Act: “E” Issues in the Australian Agri-Industry Sector. Proceedings of the McMaster World Congress on the Management of Electronic Business. 14-16.
Burma, Z. A. (2014). Human resource management and its importance for today’s organizations. International Journal of Education and Social Science, 1(2), 85-94.
Chopra, S. & Meindel, P. (2004). Supply chain management: strategy, planning, and operation. New York, Prentice Hall.
Christopher, M. & Lee, H. (2004). Mitigating supply chain risk through improved confidence. International journal of Physical Distribution & Logistics Management.
Dabbagh Moghadam, A., Bashashti, M., Hosseini Shokooh, J. & Hashemi, R. (2017). Investigation of antibiotic residues in chicken meat and eggs consumed by the Army of the Islamic Republic of Iran. Journal of Food Hygiene, 26, 69-83. (In Farsi)
Egan, T. M. (2002). Grounded theory research and theory building. Advances in Developing Human Resources, 4(3), 277-295.
Erfanifar, S. (2018). Analysis of production strategies and estimation of willingness to pay consumers of health-oriented chicken meat in Shiraz. PhD Thesis in Agricultural Economics, Shiraz University. (In Farsi)
Evans, G. L. (2013). A novice researcher’s first walk through the maze of grounded Theory: Rationalization for Classical Grounded Theory. Grounded Theory Review, 12(1), 37-55.
Garson, D. (2012). Grounded Theory. Statistical Associates Publishing, 1-15. http: // www.statisticalassociates.com.
Giske, T. & Artinian, B. (2007). A personal experience of working with classical grounded theory: From beginner to experienced grounded theorist. International Journal of Qualitative Methods, 6(4), 67-80.
Haass, R., Dittmer, P., Veigt, M. & Lütjen, M. (2015). Reducing food losses and carbon emission by using autonomous control − A simulation study of the intelligent container. International Journal of Production Economcs, 164, 400-408.
Heard, B. R., Taiebat, M., Xu, M. & Miller, S. A. (2018). Sustainability implications of connected and autonomous vehicles for the food supply chain. Resources, Conservation and Recycling, 128, 22-24.
Jin, H. J. (2008). Change in South Korean consumers’ preferences for meat. Food Policy, 33, pp 78.
Jones, M. & Alony, I. (2011). Guiding the use of Grounded Theory in Doctoral studies–an example from the Australian film industry. International Journal of Doctoral Studies, 6, 95-114.
Kamble, S. S., Gunasekaran, A. & Gawankar, S. A. (2018). Sustainable Industry 4.0 framework: A systematic literature review identifying the current trends and future perspectives. Process Safety and Environmental Protection, 117, 408-425.
Karningsih, P. D., Anggrahini, D., Kurniati, N., Suef, M., Fachrur, A. R. & Syahroni, N. (2018, April). Mapping risks of Indonesian tuna supply chain. In International Conference on Industrial and System Engineering (Vol. 337, No. 1, pp. 12-35).
Khan, O. & Burnes, B. (2007). Risk and supply chain management: creating a research agenda. The International Journal of Logistics Management.
Kotzab, H., Munch, H. M., de Faultrier, B. & Teller, C. (2011). Environmental retail supply chains: when global Goliaths become environmental Davids. International Journal of Retail & Distribution Management.
Kwon, H. B. & Lee, J. (2019). Exploring the differential impact of environmental sustainability, operational efficiency, and corporate reputation on market valuation in hightech-oriented firms. International Journal of Production Economics, 211, 1-14.
Langellier, A. (2015). The Rhetoric of Ben Bernanke: A Grounded Theory Approach, 1-28.
Lototska, V. & Starkova, O. (2019). Fixing the 5 big problems in the food supply chain (Doctoral dissertation).
Mirzaei, A. & Noshad. M. (2019). Assessment of affecting factors on citrus marketing channels selection: Approach to realizing startups in Kazeroun county. Entrepreneurial Research Approaches in Agriculture, 5, 61-74. (In Farsi)
Mittal, A., Krejci, C. C. & Craven, T. J. (2018). Logistics best practice for Regional Food Systems: A Review. Sustanability, 10, 168.
Muma, B. O., Nyaoga, R. B., Matwere, R. B. & Nyambega, E. (2014). Green supply chain management and environmental performance among tea processing firms in Kericho County-Kenya. International Journal of Economics, Finance and Management Sciences, 2(5), 270-276.
Naik, G. & Suresh, D. N. (2018). Challenges of creating sustainable agri-retail supply chains. IIMB Management Review, 30(3), 270-282.
Najafi, B., Kazemnejad, M. & Khazin, B. (2008). Marketing of Agricultural products in Iran, Book. (In Farsi).
Nikokar, A. & Bezi, R. (2016). Investigating the tendency of consumers to pay for chicken meat without antibiotics in Mashhad. Agricultural Economics, 10, 65-87. (In Farsi)
Pohlmann, C. R., Scavarda, A. J., Alves, M. B. & Korzenowski, A. L. (2020). The role of the focal company in sustainable development goals: A Brazilian food poultry supply chain case study. Journal of Cleaner Production, 245, 118798.
Poirier, C. C. & Bauer, M. J. (2002). E-supply chain: using the internet to revolutionize your business. International Journal of Quality and Reliability Management, 109, 485-486.
Pulker, C. E., Trapp, G. S., Scott, J. A. & Pollard, C. M. (2018). Global supermarkets' corporate social responsibility commitments to public health: a content analysis. Globalisation and Health, 14 (1), 121.
Qaim, M. (2017). Globalisation of agrifood systems and sustainable nutrition. Proceedings of the Nutrition Society, 76(1), 12-21.
Saetta, S. A., Caldarelli, V., Tiacci, L., Lerche, N. & Geldermann, J. (2015). A logistic network to harmonise the development of local food system with safety and sustainability. International Journal of Integrated Supply Management, 9(4), 307-328.
Saetta, S. & Caldarelli, V. (2020). How to increase the sustainability of the agri-food supply chain through innovations in 4.0 perspective: a first case study analysis. Procedia Manufacturing, 42, 333-336.
Saetta, S. & Caldarelli V. (2016). Urban Logistics: the role of urban. Proceedings of the International Conferance on Harbor Maritime and Multimodal Logistics M&S, September 26-28, 2016, ISBN 978-88-97999-69-0 (Paperback), ISBN 978-88-97999-77-5 (PDF), p. 69-75.
Sandoghi, A., Amini, A. M. & Yousefi, A. (2015). Assessing the factors affecting consumers' choice for normal, healthy and organic cucumber in Isfahan using experimental selection method. Journal of Agricultural Economics and Development, 29, 139-149. (In Farsi)
Seitzinger, S., Harrison, J., Dumont, E., Beusen, A. H. & Bouwman, A. (2005). Sources and delivery of carbon, nitrogen, and phosphorus to the coastal zone: an overview of global nutrient export from watersheds (NEWS) models and their application. Glob Bio- geochem Cycles, 19, GB4S01.
Seuring, S. & Muller, M. (2008). From a literature review to a conceptual framework for sustainable supply chain management. Journal of Cleaner Production, 16(15), 1699-1710.
Sharma, Y. K., Yadav, A. K., Mangla, S. K. & Patil, P. P. (2018). Ranking the success factors to improve safety and security in sustainable food supply chain management using fuzzy AHP. Materials Today: Proceedings, 5(5), 12187-12196.
Shojaei, P. & Haeri, S. A. S. (2019). Development of supply chain risk management approaches for construction projects: A grounded theory approach. Computers & Industrial Engineering128, 837-850.
Soderstrom, S. B. & Weber, K. (2019). Organizational structure from interaction: Evidence from corporate sustainability efforts. Administrative Science Quarterly, 0001839219836670.
Tavakoli Dehaghani, M. R., Shahverdiyani, S. & Mosapur, H. (2018). Sustainable supply chain and environmental and financial performance. Iranian Journal of Trade Studies, 22, 171-194. (In Farsi)
Theeranuphattana, A. & Tang, J. C. (2008). A conceptual model of performance measurement for supply chains. Journal of Manufacturing Technology Management.
Thomé, K. M., Cappellesso, G., Ramos, E. L. A. & de Lima Duarte, S. C. (2020). Food supply chains and short food supply chains: coexistence conceptual framework. Journal of Cleaner Production, 123207.
Trkman, P., de Oliveira, M. P. V. & McCormack, K. (2016). Value-oriented supply chain risk management: you get what you expect. Industrial Management & Data Systems.
Tsourgiannis, L., Eddison, J. & Warren, M. (2008). Factors affecting the marketing channel choice of sheep and goat farmers in the region of east Macedonia in Greece regarding the distribution of their milk production. Small Ruminant Research, 79(1), 87-97.
United States Department of Agriculture Economic Research Service. (2017). Loss-Adjusted Food Availability Documentation. https://www.ers.usda.gov/data-products/foodavailability-per-capita-data-system/loss-adjusted-food-availability-documentation.
Wagoro, M. C. A. (2016). A grounded theory of the Kenya human interaction model for mental health nursing practice (Doctoral dissertation, University of Cape Town), 1-280.
Yazdanpanah M. & Rahimi Faizabad, F. (2019). Reasons for the failure of agricultural promotion using grounded theory (Case study: Agricultural Jihad in Lorestan province). Iranian Journal of Agricultural Economics and Development Research, 2(3), 575-549. (In Farsi)
Zhu, Q., Sarkis, J. & Lai, K. H. (2008). Confirmation of a measurement model for green supply chain management practices implementation. International Journal of Production Economics, 111(2), 261-273.
Zissis, D., Saharidis, G. K., Aktas, E. & Ioannou, G. (2018). Emission reduction via supply chain coordination. Transportation Research Part D: Transport and Environment, 62, 36-46.