ارزیابی عملکرد نمایندگی‌های فروش ماشین‌های کشاورزی برنج با استفاده از مدل SCOR و روش DEA

نوع مقاله: مقاله پژوهشی

نویسندگان

1 گروه مهندسی مکانیزاسیون کشاورزی، دانشکده علوم کشاورزی، دانشگاه گیلان، رشت، ایران

2 گروه مهندسی مکانیزاسیون، دانشکده کشاورزی، دانشگاه گیلان، رشت، ایران

3 گروه مهندسی مکانیزاسیون کشاورزی، دانشگاه گیلان، رشت، ایران

چکیده

در این تحقیق عملکرد زنجیره تأمین ماشین‌های کشاورزی برنج در سطح خرده‌فروشی در استان‌های گیلان و مازندران با استفاده از مدل SCOR  یا مدل مرجع عملیاتی زنجیره تأمین (Supply Chain Operational Reference) ارزیابی شد. نمایندگی‌های فروش ماشین‌های برنج  با استفاده از 93 گویه در پنج بُعد ارزیابی شدند. بر اساس نتایج آزمون t تک نمونه‌ای، متغیرهای کارایی، هماهنگی و یکپارچگی در نمایندگی­های فروش به‌طور معنی‌داری دارای سطح بالاتر نسبت به مقدار متوسط بودند. فرآیند خوشه‌بندی نمایندگی‌های فروش بر اساس میانگین گویه انجام شد. نتایج خوشه­بندی نشان داد که عملکرد نمایندگی‌های فروش دو سطح اصلی، یکی مطلوب و یکی نامطلوب دارد. بدین ترتیب برای بهبود وضعیت مدیریت زنجیره تأمین، عملکرد تقریباً نیمی از فروشگاه‌ها باید اصلاح شود. در این پژوهش DEA یا تحلیل پوششی داده‌ها (Data Envelopment Analysis) نیز به‌عنوان روشی برای ارزیابی کارایی مدل SCOR مطرح شد که از نوآوری‌های پژوهش حاضر است. نتایج تحلیل پوششی داده‌ها نیز نتایج تحلیل خوشه‌ای را تأیید کرد و کارایی حدود نیمی از واحدها برابر یک محاسبه شد. باتوجه به نتایج این تحقیق، برای بهبود عملکرد فروشگاه‌های ماشین‌های کشاورزی برنج، بهتر است بر اقداماتی تمرکز شود که منجر به ارتقای کیفیت ارائه خدمات و قابلیت اطمینان در مشتریان می‌شوند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Performance Evaluation of Rice Farm Machinery Dealers using SCOR Model and DEA Method

نویسندگان [English]

  • Morteza Zanganeh 1
  • Narges Banaeian 1
  • Seyed Hossein Payman 2
  • Mahdi Khani 3
1 Department of Agricultural Mechanization Engineering, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran
2 Department of Agricultural Mechanization Engineering, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran
3 Department of Agricultural Mechanization Engineering, Faculty of Agricultural Sciences, University of Guilan, Rasht , Iran
چکیده [English]

In this study, the supply chain performance of rice farm machinery at retail level in Guilan and Mazandaran provinces was evaluated using SCOR model. Rice machine dealers were evaluated  in five sections using 93 items. Based on the results of single sample T-test, the variables of efficiency, coordination and integration were significantly higher than the mean value. The clustering process of sales agents was based on the average items. Clustering results showed that the performance of sales representatives two main levels: desirable and undesirable. In order to improve the supply chain management situation, the performance of nearly half of the stores should be corrected. In this study DEA was proposed as a method for evaluating the efficiency of the SCOR model, which is one of the innovations of this research. The results of the DEA confirmed the cluster analysis results and the efficiency of about half of the units was calculated equal to one. Based on the results of the study, in order to improve the performance of rice agricultural machinery stores, it’s better to focus on measures that improve quality of service delivery and increase customer reliability.

کلیدواژه‌ها [English]

  • Efficiency
  • Coordination and Integration
  • Responsiveness
  • reliability
  • Supply Chain
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